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Kodak Names Former Nokia Exec Steven Overman CMO

Responsible for leading a global, company-wide renewal of the Kodak brand

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Steven Overman joined Kodak as chief marketing officer and senior vice president, corporate marketing. He reports to Kodak CEO Jeff Clarke and is a member of the company’s Executive Council.   Overman is responsible for leading a global, company-wide renewal of the Kodak brand to increase its power, relevance and value. He will lead the strategic development and coordination of Kodak‘s brand identity; global marketing programs and activities; and communication of Kodak’s vision, strategy and p...

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